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A Passion for Sustainable Fashion

More plastic in the ocean than fish. It’s a startling thought that is becoming our reality. Experts say it could happen as soon as 2050. With 8 billion pounds of plastic waste flowing into the oceans each year, it should come as no surprise.

Plastic marine pollution. Seal caught in tangled nylon fishing net. This curious wild animal was attracted to the rope and net and enjoyed playing with it but did come into difficulty as it wrapped around the body.

When plastic was invented it was praised for its ability to “last a lifetime.” Well, in sad irony, it does -- in fact it lasts a dozen lifetimes. Plastic has changed practically everything in modern society and our world is drowning it.

It is estimated that 100,000 marine animals die from plastic ingestion annually. However, although plastic bottles and straws make news headlines, they are far from the only source of waste. Society’s appetite for consumer goods and fashion is insatiable. In fact, the fashion industry is often cited as one of the biggest offenders along with single-use plastic consumers.

closeup escalator with a pile of plastic bottles at the factory for processing and recycling. PET recycling plant

Our society has become reliant on polyesters and other non-organic fibers. It’s hard to imagine a functional wardrobe without stretch and performance. Can you imagine your bras, pants, underwear without it?

Polyester is not going anywhere but our sourcing of it can be adapted. That’s the inspiration behind swaggr. We wanted to identify a way to create a comfortable, performance sock without adding to an already stifling problem.

Our vision is to conserve and create a cleaner ocean so that the marine life remain healthier and live longer. Swaggr socks are made from uo to 91% recycled plastic bottles. More than two bottles are used to make each pair of socks.


We are incredibly proud of the quality of our socks and we know you will love them. Wear with pride and walk with swaggr.

swaggr socks from recycled plastic bottles

About the Founders

Founders Katy and David Katz live in Houston with their two children and bulldog, Lola. Lovers of the outdoors, they have a hard time sitting still. They wanted a sock that could keep up with their busy lifestyle and David worked closely with knitting experts in North Carolina to develop the perfect blend. The focus of swaggr from the beginning has always been to help the environment and attain undeniable comfort and durability.


As corny as it sounds, Katy and David have never really felt fully satisfied with just a job. Everything has always come back to the fact that they want and need to be in an environment that is serving a purpose greater than themselves. They have poured their love into each pair of socks and hope you enjoy them as much as they do.

David & Katy Katz, Co-founders
David & Katy Katz, Co-founders

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Changes happen fast and our hope is that the change is good. We will keep you updated.